In health care and the life sciences, there is an inherent complexity in trying to maintain viable patient data and avoid overlapping patient profiles. The combination of patient care interactions means that there are many patient contact points and many ways messages can are delivered to the patient.
Ensuring that you can view the patient as a single customer is a fundamental part of the difficulty of working with different healthcare channels and siloed patient data. Customer- Patient facing professionals, from doctors, specialists, nurses, pharmacists, credit managers, assessors, dedicated virtual assistants all the way through to include sales reps, key account managers, health economists, actuaries, risk assessors, insurers, service agents and medical practice liaisons all require the most accurate, updated and coherent understanding and view of patient-customer information in order to perform the best possible job.
The customer-patient master represents the basic information about the patient customer and this information is often generated and maintained in different systems, causing redundancy and inconsistency, sometimes leading to time-consuming and expensive data reconciliation processes. The most assured way to have and maintain sustainable patient customer relations is to ensure your patient customer data is continuously updated and consistent.
When the amount of information is held and distributed, it can be enough to run the necessary controls and reconciliations automatically, manually or as required.
Increased levels of digital conversion have led to a situation where more information is generated and captured every minute than ever before and the only way to benefit from this data is by making sure it is correctly associated and correlated with the patient customer master. if you don’t have a unified and comprehensive single customer, however, the chances of creating these relationships are compromised.
The Pretectum CMDM can enhance the way you work with this data to offer contextual insights that clinicians and service providers alike, can trust. Trust is essential to building and maintaining systems, while simultaneously providing a more comprehensive picture of key patient customer data profiles.
The Pretectum CMDM advantage allows you to address the customer in a more personalised manner by providing comprehensive alignment points for all stakeholders in the customer interaction process. Some of the advantages to up and downstream participants include:
- Customized messaging opportunities
- Demographics-based customer-base profiling
- Customer portfolio risk and opportunity assessment
- Socio-economic segmentation
- Customer Lifetime Value attributes
- Improved long-term customer relationship management
When you consider the importance of these opportunities and their relationship with comprehensive and good master data, irrespective of the industry or industry service element, it is important to ensure that you choose the best possible Customer Master Data Management system that will work for your organization.
The team at Pretectum CMDM has many years of domain expertise that has resulted in a market-advanced cloud solution that you can configure according to the needs of your organization. Learn how your organization can build and maintain a strong customer data management strategy by reaching out today!