We live in a fast-paced world where the velocity of changes that we experience with our trusted data makes us more and more uneasy about our confidence in that data.
Consumers and partners change their information on an ongoing basis. Consumers move, change employers, change their phone numbers and email addresses, get married, have children, and create families. Business partners evolve and transform their identity, their location, and their profiles.
In the absence of easy self-service ways for them to maintain your understanding of them and your relationship with them, the data that you have, will rapidly deteriorate and no longer be appropriate and relevant.
You need good information about your consumer customers and business partners in order to give them the best customer or partner experience. You also want to engage with them in the most cost-efficient way with the least amount of friction.
Poor data leads to costly inefficiency and potentially even leads to failures in order capture, fulfilment, delivery, and collections.
Pretectum solves these challenges by empowering customers and partners to engage with you more closely and in turn create and deliver improved data transparency.
The Pretectum CMDM approach to customer master data management affords you with unified lensed views of your customers and business partners but with the added benefit of unified high precision managed stores of customer data profiles.
Businesses can leverage data mastering of the customer, to harvest more strategic value from the customer data that they have and they can curate, govern, connect, enrich and syndicate to wherever the data is needed.
Pretectum solutions are securely and robustly built by experts in master data management with decades of experience working with Salesforce, SAP, Microsoft Dynamics, and other systems of record, providing innovative capabilities to enhance the quality and value of customer master data.
Pretectum is privately held.