Customer Data Clouds and Customer MDM
Customer Data Clouds are the latest industry buzz phrase for businesses that are looking to enhance customer experiences, personalize customer strategies, and improve operational efficiency.
Dubbed CDCs, they are being presented as an evolution beyond mere Customer Data Platforms (CDPs). They’re offering a more comprehensive approach to data management by unifying customer information across all touchpoints, enabling advanced AI-powered analytics, and ensuring regulatory compliance. This all sounds suspiciously like centralized Customer Master Data Management (CMDM) but with mostly the marketing twist.
CDC are on the rise conceptually, and this is driven by increasing customer expectations for personalized service. There is also the increasing interest in how this can be AI powered and all the while meeting data privacy and data handling compliance regulations.
The move has been somewhat influenced by the shift away from reliance on third-party cookies and it is possible, that CDCs are more than just a rebranding of SaaS CDPs; they may represent a shift in enterprise data management altogether.
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