The Pretectum CMDM (Customer Master Data Management) platform is a comprehensive solution designed to centralize, manage, and govern customer data with a strong focus on consent management and compliance.
Pretectum CMDM provides users with a secure and convenient way to verify and update their personal information through a centralized profile, enabling them to control what data is shared and for what purposes. This empowers individuals to manage their online presence and privacy effectively.
- Centralized Consent Management: It consolidates customer data and consent records in one place, giving organizations a comprehensive view of user permissions and ensuring that all consent-related activities are tracked and managed efficiently
- Automated Consent Processes: The platform automates obtaining and managing user consent, simplifying compliance with data privacy laws and enhancing user experience by making consent preferences easy to understand and modify
- Compliance and Audit Readiness: It systematically logs and stores consent preferences, enabling organizations to demonstrate compliance during audits by providing detailed records of when and how consent was obtained
- Enhanced User Trust: Transparent consent management builds trust between organizations and customers by allowing users to manage their preferences actively
- Data Governance and Risk Management: The platform supports enforcement of consent policies and ensures data collection aligns with user permissions, reducing legal and reputational risks
- Customer Data Unification and Quality: Beyond consent, Pretectum CMDM centralizes customer data from multiple sources to create accurate, comprehensive customer profiles (“golden records”), incorporating data cleansing, deduplication, and validation to maintain high data quality
- Flexible and Composable Architecture: It allows configuration to specific business needs, supporting diverse stakeholders and enabling personalized customer experiences while maintaining control and compliance
- Support for Legal Bases of Data Processing: The platform aids organizations in managing data processing under various lawful bases such as contractual necessity, vital interests, public interest, and legitimate interest, ensuring that consent management aligns with legal obligations and user rights.
Pretectum CMDM’s platform is centralized, automated, and serves to be a compliant system that enhances customer data management by integrating consent management, data quality, governance, and user empowerment. It helps organizations meet regulatory requirements while fostering trust and enabling personalized customer interactions through accurate and well-governed data.